About
Software engineer by day. Your neighborhood's web guy the rest of the time.
I'm Gabe Cajigas. My day job is software engineering, building and shipping production systems where slow, broken, or sloppy simply isn't allowed to happen.
Sites by Gabe is where I point those skills at the businesses I actually see every day: the roofer, the bakery, the gym, the one-truck HVAC company. The web work most agencies phone in is the work I genuinely enjoy. I get to take everything I know about building serious software and put it in reach of the shop down the street.
I'm also a co-founder and partner at Level Up Local, a Northern Virginia web agency, where I still manage client projects. Sites by Gabe is my independent studio. Same hands, same standards, and it's where all of my new work happens.
Trade
Software engineer
Focus
Local businesses
Studio size
Exactly one
What I believe
The rules I build by
Local businesses deserve engineer-grade websites.
The bakery on the corner competes with chains that have entire web teams. I bring the same standards I use in professional software, things like performance budgets, accessibility, and real testing, to businesses that could never justify hiring a team for it.
The person who sells it should build it.
Agencies quote you, then hand the work to whoever is available. Here the person on the call is the person writing the code. Nothing gets lost in translation because there is no translation.
A website is a tool, not a trophy.
Pretty is table stakes. The real question is whether the phone rings, the forms get filled, and Google sends people your way. Every design decision traces back to how your business actually wins a customer.
Honest advice beats a bigger invoice.
If your current site is fine, I will tell you. If you need a Google Business Profile fix and not a rebuild, I will tell you that too. I would rather keep your trust than win one oversized project.
Your customers are already searching. Give them somewhere good to land.
Tell me about your business and I'll reply with honest advice and a fixed quote, usually within a day.